I prefer the SpaceX logo

The Blue Origin logo, I believe, comes from something my grandmother used to say a lot (from a book); this is the way she'd used to say it, ""we're off, we're off, like an elephant herd of turtles", said big brother frog to the poly-a-wog, said the frog to the poly-a-wog!"

I think Jeff Bezos was cuter before he became ultra-wealthy.