Authentic interaction without the celebrity "drop a wise saying and bask in the glory" model . How can the celebrities stop that and how can those who reward them stop that when it is actually a profitable structure?
Discussion
I think that is a culture problem, social media only expand that..
Yes, it seems to expand it massively. As you pointed out we don't see the real life behind the internet facade so it's extra difficult to be able to spot the bullshit when we only "know" the person in the digital realm.
That is a thing that everyone should know
It's difficult though because so much of our lives in so many societies now involves that interaction with each other through the digital realm and the mobile phones' role in that interaction is pivotal. Add to that the real need to make a living/earn currency and the perfectly understandable desire, if the chance arises, to not end up in a dead end factory job and it's in some ways hard to fault those that get the opportunity to play a character in the cyber game.