Gold has been traded amongst Men for millennia. Gold through its chemical and physical properties has made it valuable as a store of value & medium of exchange.

These properties of gold cannot be changed. As with all laws of physics, it is Truth. The Truth is good, fair and just. Trading with gold promotes an incentive model where one hopes to engage in trade with one's neighbor in a Truthful, Fair and Just manner.

This can tie back to the famous Golden Rule of how we treat our neighbors.

“Do unto others and be done unto by them only by mutual agreement, keeping in mind how it will affect others” - The Bitcoin Rule.