Replying to Avatar Silberengel

You shouldn't need to understand it, is the thing.

What really helps is having clients aimed at onboarding different audiences, with different community relays as default, so that Nostr is really just used as a communications protocol, rather than as the product. The product is the app+relay combination that they are using, and the product is what uses Nostr, not the user.

Once they've gotten used to Nostr, then they can start adding in more relays and using other clients, and etc. The first one they use is very important, tho, I think.

It's essential to just acknowledge that Primal is a bitcoin community app, but that anyone can use it because you can de-bitcoinify it a bit with your user settings. But onboarding absolutely everyone to a Bitcoin community app is not ideal.

Also, many Bitcoiners are fickle users, as they surge in and out dramatically, with swings in price or some shitstorm. So, users who arrive when the Bitcoiners are all here, might have a positive experience, and then the Bitcoiners all migrate back to X, and the feeds suddenly go ded. That's why we need more users who aren't just here to talk about Bitcoin stuff, so that usage is more steady and the biggest npubs don't ghost for weeks or months at a time.

All of that said, we're slowly getting more apps tailored to the wider public, but it's hard to compete with the marketing power Jack, Odell, Gigi, etc. If they don't promote it, it doesn't exist, basically, unless the dev themselves has 50k+ followers (which is usually only the case if they've been here since Day 1).

IMO, targeting regular casual entertainment-seeking normies is not where the money will be for building stuff with nostr tech

you want to get customers who are running a dev shop or research labs with distributed locations and similar sorts of businesses who need comms and an easily searchable archive of all kinds of data, including git repositories and documents, stuff like calendars and interfaces to teleconferencing tools

they also don't need to particularly know how it works, but they will like it for reasons like, for example, a dev shop may not want to be trusting the highly untrustworthy microsoft to not spider their private repositories into their AI models, or even just get hacked and have their data dumped on the dark web

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People trying things out in the free time is cheap marketing, tho. Lots of the time, it's the sys admin or dev suggesting the company use something he's played around with in his free time or used while he was at an internship or etc. They don't like to recommend unfamiliar things, so you need to have a freemium version out there, to get your foot in the purchasing-department door.

That's why we're putting so much effort into the content displayed from the relays, so that people can go there and see how everything works and use it casually, for a time, before deciding if they _really_ want to use it. That means it needs to "look alive" and show some relatable stuff, but have no gross content.