#Book overview
Will your brand die with you? For 99% of entrepreneurs, the answer is a sobering "yes."
Most founders build a high-income job, not a legacy asset. They trade their time for money, leaving their brand's fate and income potential tied directly to their own mortality. When they're gone, the influence vanishes, the revenue stops, and the legacy fades into obscurity. But a select few have cracked the code to eternal influence, building brands that not only survive them but thrive for generations. How do they do it?
