Mark Zuckerberg says "social media is over" referring to the fact that these platforms are not about social interaction anymore as they are about broadcasting content

So, we are just watching TV on our phones with influencers as micro celebrities

https://www.newyorker.com/culture/infinite-scroll/mark-zuckerberg-says-social-media-is-over#:~:text=Infinite%20Scroll-,Mark%20Zuckerberg%20Says%20Social%20Media%20Is%20Over,what%20they%20used%20to%20be.&text=What%2C%20exactly%2C%20does%20a%20social%20network%20do%3F