My mate is absolutely killing it with his ecom business. So i asked him why he's not buying bitcoin through his business, as a treasury. His response left me flabbergasted because he's been buying bitcoin personally since 2020, and has seen the results from previous cycles.

"I can't risk an audit from HMRC, it's too sus" I laughed and was suprised by the response. I said it's the same as investing profits into real estate or stocks to protect his interests against inflation. Except you actually own this property (which he knows).

It made me think about how many people are still only seeing bitcoin as a speculation compared to real value return.