If free AI bots like GPT and Bard are soon to disrupt Search, I’d expect ad placements to start showing up in responses in short time.

History will repeat / rhyme.

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Like how Alexa not so slyly occasionally try’s to sell you something?

😆 Has she?

Haven’t really experienced that, although not really a Siri power user

It will glow yellow with a notification. If you ask for it, sometimes instead of a weather warning, etc. It will be a feature advertisement or instructions on how you can order something from Amazon.