i have a feeling that originally "chocolate" had something to do with the italian word "latte" meaning milk. they now say "milk chocolate" but if it doesn't have milk it's "dark chocolate" but it's all been debased horibly in the meantime. all the gums and emulsifiers and preservatives and bullshit they put in it.

you can just eat raw cacao in a bar. but good luck finding such a thing. sugar destroys half of the goodness of it.