I recently read this book again, in memory of Daniel Kahneman. Over the years, many of his social science experiments have been commonly applied. We all cross integrate System 1 and System 2 approach, but when ego is high, system 1 gets forgotten and when emotions are high, system 2 gets forgotten. Personally for me, sunk cost fallacy has been one of my biggest lessons I've learnt in recent years. If you have picked this book up, would love to know your thoughts. This is a nice video that summarizes the book.
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