I’m sure regulations could also be part of the playbook but I think everybody understand that regulations alone can’t kill #Bitcoin.

Stealing the Bitcoin brand is what would make the most sense. Look at the Bitcoin and #BitcoinCash forks. People don’t know so much about them. If they can steal the brand, they can control the narrative which would trickle-down in the code.

Also, an #ESG-compatible Bitcoin would mean #PoS rather than #PoW. #Ethereum has shown that such a transition is possible although in the case of Bitcoin it would be more challenging because there is less of a central authority that weights on the roadmap.

That said, #Hodlers could be persuaded to follow the “green” fork because they would earn yield on their #BTC. But imagine a PoS Bitcoin with BlackRock owning a huge chunk of the supply? That would be a nightmare…

In the end, I don’t think that a take over of Bitcoin would be easy for BlackRock to pull off but I wouldn’t discount it as a strong probability.

That said, I’m very skeptical that BlackRoad could take control of the entire #crypto market. There will always be fork or another crypto out there that could gain traction among the #plebs but maybe the bet for them is that if those remain marginal, they won’t matter. If so, I think they are wrong because people would adopt them over the long run (to escape #CBDC for instance).