Passwords are a big big problem for mainstream adoption of anything. For very basic stuff I just notice how most people and family around me just simply don't remember any password and repeat the same everytime... it's very scary to most of them to know that now it all depends on them.
Yes.. I know many may argue that is the price to pay... I'm just hoping one day we just figure it out.. and solve it so more people can go for full self custody of their bitcoins