it's arweave AO (Actor Oriented) - latest in the endless series of arweave permaweb since 6 years now
i don't see how any of it will make money, and you should see the specs on the servers they have to use for these things... 256Gb memory, 16 terabyte disks, 10tbit network, they cost like $5000/month to run
it all just looks like VC's burning fiat to me