I think of it as ‘proof of $2’ and a deterrent for bots running rampant. Is this an unreasonable take?

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I wouldn't agree there. NIP-05 identifying yourself is free if you have an existing domain. Spammers already utilize domains for spamming and phishing. It would just take 2 seconds to NIP-05 ID all of their bots.

That's correct, but it's also trivial for you to ban the whole domain, so it's a bit of an improvement over naked pubkeys.

ooof! is there a benefit to NIP-05 then?

It's a human readable format for your public key so that you can easily be found, identified, and not mistaken for Jorj@anotherdomain.com.

It's readable for users and a domain can decide to use it as verification.

Also, you can tie multiple NIP-5 to your pubkey and still be found in the search.

Some of the nostrpurple profiles show off their own domain as default in profile.