With less jargon: 😉
Better keys:
Your keys can be kept cold, thus more secure. That key controls a web domain on most decentralized network on Earth, so no company owns it.
Better servers:
Host your data yourself or with trusted services and switch freely, no lock-in.
Better content:
You and the people you follow create the algorithm. You control exactly what you see through filters and tagging.
In Beta now, merging open search & open social media to create an open p2p marketplace.