How does a company want to outperform an asset that is scarce which all companies trying to outperform each other are fighting for to acquire more?

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Good question

Short answer, innovation allows them to beat the competition. This answer really requires the context of my other answer to fully make sense of.

BTC Yield

A company has to be productive to acquire bitcoin. They need to do something else of value other than just be a zombie company that in a last ditch effort decides to stack corn. (Looking at you there GameStop.)

That “something else” is the value on top of their treasury asset. As bitcoin scales it eventually becomes the hurdle rate and not the S&P.