what they failed to get with the sophisticated "ancestry" marketing, they supplanted when they mass collected during vaccinations.
at any rate its all a fucking grift anyhow:
"But much of this realm of consumer DNA testing, as the GAO report showed, can uncharitably be described as complete bullshit."
https://gizmodo.com/consumer-dna-testing-may-be-the-biggest-health-scam-of-1839358522