I only have speculation.

I still strongly believe those griftfluencers got VC backers that fund the scam.

After the hype died down they needed to pump BRC-20s (where I think they pay the VCs and take their cut)

So they redoubled their efforts to keep from pissed off investors and possibly broken legs.

People keep talking about solutions to Bitcoin, but it's all about the BRC-20 back end and the deep VC pocket front end.

Simple shitcoining, with extra steps.