The impact of TikTok on the music business:

TL;DR

🔹 84% of songs that entered the Billboard Global 200 in 2024 went viral on TikTok first

🔹 U.S. TikTok users are 74% more likely to discover and share new music on social and short-form video platforms than the average short-form video user

🔹 TikTok's 'Add to Music App' feature has generated over a billion track saves

🔹 U.S. music super fans are almost twice as likely to be on TikTok.

But it can be taken away at any moment... you don't now nor will you ever own your shit there.