What people don’t realize is if not forced to pay, 99% won’t.
The only reason V4V appears to work is people are trying to make their own point valid, not because it actually works nostr:note1we6gzffcek2smm96aruylmldmqk2tq26ryqt36al03mwsed5tr2qpud038
99% of public radio/television enjoyers don't pay, either. But it still works.
You just need the equivalent of tote bags.
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You are paying with your time.
That's true for both those who pay and those who don't, though. Better thought of as reducing the quality of the good.