Why is it that every start of a new journey has an Ikea station? at least where I lived so far

I just realized that after finding a place and buying the essential pieces of furnisher (matress, desk, chair), assembling them is therapeutic because of the patience and effort put to see them coming along. Ultimately, having done that is pretty rewarding as in, I'm done moving, let's get back to business!

The business: nosting and boosting memes...