Speaking of friends, you should treat customers as you would your best friend. Listen to customers and decipher their needs. Make (or give) customers what they need.

Price your product to its dollarized value. Show customers the dollarized value of what they will get. Teach customers to want what they need. Make your product the way customers want it. Get your product to your customers when they want it.

Give your customers a little extra, more than they expect. Remind customers of the dollarized value they received. Thank each customer often. Help customers pay you, so they won't be embarrassed and go elsewhere. Ask to do it again.

- How to Become a Rainmaker -