Have you ever heard of an economic theory called "The Lemon Market?"
It's a theoretical scenario where no consumer can tell the difference between good product and bad product. The result is that all the retailers put the bad product on the shelf and they warehouse the good product.
Now, in that light, doesn't the crypto market look like a lemon market? Retail is basically guessing at which products are good, but the scammers flood the market with shitcoins as a way to accumulate more bitcoin.