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Toys R Us has apparently used Sora to generate an entire commercial. A watershed moment perhaps?

https://x.com/mr_allent/status/1805628715017072924?s=46

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7fqx 1y ago

I wonder if the costs rn are cheaper to do it with humans? I suppose this ad campaign wouldn't be going viral if it were tho.

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nobody 1y ago

Same. Although I’m sure it will be a long time before we actually see and ROI on the money spent building these things.

For the consuming company here, it probably was cheaper.