There are novel things about nostr for most users (i.e. key mgmt, relays, interoperability).

What is/was confusing about twitter is the use case, not how to interact with it but what to use it for. Which is also the case for twitter-like usecase of nostr.

When I think of "making nostr easier for normies" I think of making interacting with what's different about nostr compared to the rest of the internet, easier. Still, each use case will have to fend for itself.

I think this space will be leap-and-bounds better within the next few months, tons of work being done.