Even if you're not a football fan, FC Lugano's move is not to be missed: the Swiss team's new 2025/26 kit proudly features the ₿ Bitcoin symbol on the chest.

The #Bitcoin kit was unveiled from the sky on a promotional balloon in the city of Lugano.

#Bitcoin is not just money; #Bitcoin is a movement.

This isn’t just football. This is a signal.

#Bitcoin is culture. #Bitcoin is movement. #Bitcoin is unstoppable.

https://blossom.primal.net/637229f10802c11d9bdbcbcb68e854ec386d811e23086b76a95063aaa057e950.mp4