It’s ridiculous the extent companies apply marketing.
It’s not a filter, it’s atmospheric particulate optimization module.
Battery - Quantum energy retention core
Bulb - Photon conversion capsule
Door - adaptive entry barrier system
Then they use fancy disassembly 3d illustrations and animations to show how one part fits into another like it’s supposed to be amazing… 🤦♂️
Everyone learned from Apple that if you want to sell average junk, you need to get fancy with names. Now it’s prevalent everywhere.