“The production of code is no longer the goal for great digital product development. It is the means to an end. The goal is to produce meaningful changes in the behaviors of our customers. Without a deep understanding of the needs of your customer your product will fail. Designers will bring you the information you’ll need to be successful.” nostr:note1szpkzwrgqhfl9kefh4j9vd0crt47c4zc9t9pcfcarsd8vjsqpsmqm2xwla