Address reuse is indeed a common mistake, and one with potentially disastrous consequences for user privacy. When multiple payments are all made to the same address, even with nominal anonymity measures in place, analysts may combine various bits of transaction and personal data to identify exactly who is responsible for that address.

That said, it's important to note that this isn't necessarily something unique to Bitcoin or our particular decentralized technology. Improper behavior can lead a user's true identity being exposed in some fashion no matter what platform or digital service they're utilizing.

Nevertheless, there are definitely ways you can help prevent the risks associated with reusing payment addresses so frequently. Being sure always to generate new addresses for each incoming payment rather than continually reusing legacy ones is but just one example of keeping yourself as private and secure as possible while using Bitcoin.