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Family restaurant chain:

Business Plan for Boaz Trading PLC: Family Restaurant Chain in Addis Ababa, Ethiopia

*"Taste of Unity" — Blending Ethiopian Heritage with Global Flavors*

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### Executive Summary

Project Name: Taste of Unity Family Restaurant Chain

Location: Addis Ababa, Ethiopia

Total Project Cost: 28,000,000 ETB (≈$500,000 USD)

Initial Operating Costs: 7,000,000 ETB (≈$125,000 USD)

Monthly Cash Flow (Year 1): 616,000 ETB (≈$11,000 USD)

ROI: 26.40% | Break-Even: 24–30 Months

Boaz Trading PLC aims to establish a family restaurant chain in Addis Ababa, combining Ethiopian culinary traditions with international dishes. Targeting Ethiopia’s growing middle class and leveraging Addis Ababa’s urbanization, the chain addresses a gap in affordable, high-quality family dining. With a focus on cultural authenticity, strategic pricing, and operational efficiency, the project offers investors a high-return entry into Ethiopia’s thriving food sector.

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### Mission & Vision

Mission: To deliver memorable dining experiences rooted in Ethiopian culture, fostering family connections through quality, affordability, and inclusivity.

Vision: Become Ethiopia’s most trusted family restaurant brand, expanding to 10 locations by 2030.

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### Company Description

Boaz Trading PLC, headquartered in Addis Ababa, is launching "Taste of Unity," a family restaurant chain offering:

- Local Cuisine: Injera platters, doro wat, tibs.

- International Favorites: Burgers, pasta, salads.

- Kid-Friendly Menus: Balanced meals with cultural twists.

- Cultural Ambiance: Traditional decor with modern comfort.

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### Market Analysis

Key Insights:

- Population: Addis Ababa: 5+ million | GDP Growth: 6.3% (2023).

- Urbanization: 25% annual growth in dining-out expenditure.

- Purchasing Power: Middle-class households spend 35% of income on food.

Market Gap: Limited mid-range family restaurants offering hybrid menus.

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### Competitive Analysis

Direct Competitors:

- Traditional eateries (low price, limited ambiance).

- International chains (higher price, less cultural appeal).

SWOT Analysis:

- Strengths: Cultural authenticity, strategic pricing.

- Weaknesses: New market entry, supply chain risks.

- Opportunities: Tourism growth, untapped suburbs.

- Threats: Currency volatility, rising competition.

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### Target Market & Segmentation

- Primary: Middle-class families (monthly income 15,000–40,000 ETB).

- Secondary: Expatriates, tourists, corporate groups.

- Segmentation: Urban families, millennials, and Gen Z seeking experiential dining.

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### Product/Service Line

- Signature Dishes: Fusion platters (e.g., “Injera Tacos”).

- Services: Catering, cultural event hosting, meal subscriptions.

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### Pricing Strategy

- Average Meal: 200–350 ETB (≈$3.57–$6.25 USD).

- Kids’ Meals: 100–150 ETB.

- Premium Dishes: 400–500 ETB (targeting expats/tourists).

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### Marketing & Sales Strategy

- Digital Campaigns: Social media (Facebook, Telegram), influencer partnerships.

- Community Engagement: Cultural festivals, school collaborations.

- Sales Channels: Dine-in, takeaway, delivery via partnerships (e.g., Deliver Addis).

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### Financial Projections (ETB)

Year 1:

- Revenue: 14,000,000 ETB

- Expenses: 10,500,000 ETB

- Net Profit: 3,500,000 ETB

Year 3:

- Revenue: 45,000,000 ETB (3 locations)

- ROI: 26.4% (CAGR).

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### Funding Request

- Total Requirement: 28,000,000 ETB.

- Equity Offering: 70% (19,600,000 ETB).

- Debt Financing: 30% (8,400,000 ETB).

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### Risk Mitigation

- Currency Risk: Local sourcing (85% ingredients from Ethiopian farms).

- Supply Chain: Multi-supplier contracts for key items.

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### Sustainability & Social Responsibility

- Local Sourcing: Partner with 20+ smallholder farms.

- Zero Waste: Compost organic waste; donate surplus to NGOs.

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### Implementation Timeline

1. Months 1–3: Site acquisition, staff hiring.

2. Months 4–6: Kitchen setup, menu testing.

3. Month 7: Grand opening with media campaign.

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### Exit Strategy

- Acquisition: Target international food chains entering Ethiopia.

- Franchising: License model after Year 5.

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### Appendix

- Detailed financial models.

- Supplier MOUs.

- Menu samples and floor plans.

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Investor Appeal: High-growth sector, cultural differentiation, and scalable model in Africa’s diplomatic hub. Returns anchored in Ethiopia’s demographic boom and urbanization.

*"Taste of Unity: Where Every Bite Tells a Story."* 🌍🍴

**Adapted Business Teams for South Sea Island Fantasy Pizza Franchise**

*Inspired by Robert Kiyosaki’s Principles*

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### **1. Production Team**

*Ensures consistent quality, efficiency, and innovation in pizza creation and delivery.*

- **Head Chef (Product Manager)**: Develops menu items (e.g., *berbere*-spiced pizza) and trains kitchen staff.

- **Kitchen Operations Lead (Manufacturing Engineer)**: Optimizes wood-fired oven workflows and reduces waste.

- **Quality Assurance Specialist**: Conducts daily food safety audits and hygiene checks.

- **Supply Chain Coordinator**: Manages relationships with *Awash Dairy* and *Bahir Dar Farms*; mitigates delays from Djibouti port.

- **Local Sourcing Expert**: Partners with Ethiopian farmers for 70% ingredient localization.

**Diversity Benefit**: Blends culinary creativity with logistics expertise to balance authenticity and scalability.

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### **2. Legal Team**

*Navigates compliance, contracts, and risk in Ethiopia’s evolving F&B sector.*

- **Corporate Attorney**: Structures franchise agreements and handles disputes with landlords.

- **Compliance Officer**: Ensures adherence to EFDA health codes and *halal* certification standards.

- **Intellectual Property Lawyer**: Trademarks the “South Sea Island” brand and protects secret recipes.

- **Contracts Manager**: Negotiates supplier deals (e.g., *Shebelle Agro Farm*) and delivery app SLAs.

- **Regulatory Affairs Specialist**: Manages import licenses for truffle oil and pepperoni.

**Diversity Benefit**: Combines local regulatory knowledge with international trade law for risk mitigation.

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### **3. Systems Team**

*Manages tech infrastructure and digital customer experiences.*

- **IT Manager**: Oversees POS systems (Square for Ethiopia) and Wi-Fi for dine-in guests.

- **E-commerce Specialist**: Optimizes delivery app integration (Deliver Addis, Feres).

- **Cybersecurity Expert**: Protects customer payment data and loyalty program accounts.

- **Digital Marketing Analyst**: Tracks TikTok/Instagram campaign ROI using Google Analytics.

- **IoT Technician**: Monitors cold-chain sensors for imported ingredients.

**Diversity Benefit**: Merges food-service tech with cybersecurity for seamless, secure operations.

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### **4. Sales Team**

*Drives revenue through multi-channel customer engagement.*

- **Sales Manager**: Leads corporate catering pitches to Bole district offices.

- **Social Media Strategist**: Runs #IslandPizzaAddis challenges and influencer collabs.

- **Customer Success Lead**: Manages “Island Rewards” loyalty program and resolves complaints.

- **Tourism Liaison**: Partners with Ethiopian Airlines to offer in-flight pizza vouchers.

- **Student Ambassador**: Promotes weekday discounts at Addis Ababa University.

**Diversity Benefit**: Balances B2B (corporate catering) and B2C (tourists, students) sales strategies.

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### **5. Accounting Team**

*Ensures financial health and investor transparency.*

- **CFO**: Manages ROI projections and oversees 22.4M ETB budget.

- **CPA**: Files VAT returns and complies with Ethiopian Revenue & Customs Authority.

- **Financial Analyst**: Tracks break-even metrics (1,050 daily customers) and ETB/USD hedging.

- **Bookkeeper**: Logs daily sales, payroll, and supplier payments.

- **Tax Advisor**: Optimizes deductions for eco-friendly packaging and youth training programs.

**Diversity Benefit**: Aligns local tax strategies with international investor reporting standards.

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### **Cross-Team Collaboration for Key Goals**

| **Business Goal** | **Team Synergy** |

|----------------------------------|----------------------------------------------------------------------------------|

| **40% Gross Margins** | Production (cost control) + Accounting (COGS tracking) + Legal (supplier terms). |

| **20% Net Profit by Year 2** | Sales (revenue growth) + Systems (delivery app optimization) + Accounting (tax efficiency). |

| **10 Franchises by 2030** | Legal (franchise agreements) + Sales (B2B expansion) + Systems (centralized tech). |

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**Why This Works**:

- **Kiyosaki’s Core Principle**: “Your team is your greatest asset.” These teams combine Ethiopian cultural insights (*teff* flour, *berbere* spices) with global best practices (POS tech, ROI tracking).

- **Scalability**: Designed to support franchising, with systems and legal teams replicable across Dire Dawa and Hawassa.

- **Risk Mitigation**: Diverse expertise addresses currency volatility, supply chain delays, and regulatory shifts.

By building this cross-functional, culturally rooted team, South Sea Island Fantasy Pizza is poised to dominate Ethiopia’s casual dining market while staying true to Kiyosaki’s vision of a resilient, investor-friendly enterprise. 🌍🍕

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