Classic story: Most-funded Kickstarter project Pebble Watch is acquired by FitBit, FitBit is acquired by Google, Google merges code into their own suite of surveillance technology, disposal of overlapping jobs from acquisition, PROFIT

https://arstechnica.com/gadgets/2016/12/pebble-confirms-fitbit-sale-hardware-is-dead-software-in-maintenance-mode/

https://news.yahoo.com/google-cuts-hundreds-jobs-voice-072252376.html