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Family restaurant chain:

Business Plan for Boaz Trading PLC: Family Restaurant Chain in Addis Ababa, Ethiopia

*"Taste of Unity" — Blending Ethiopian Heritage with Global Flavors*

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### Executive Summary

Project Name: Taste of Unity Family Restaurant Chain

Location: Addis Ababa, Ethiopia

Total Project Cost: 28,000,000 ETB (≈$500,000 USD)

Initial Operating Costs: 7,000,000 ETB (≈$125,000 USD)

Monthly Cash Flow (Year 1): 616,000 ETB (≈$11,000 USD)

ROI: 26.40% | Break-Even: 24–30 Months

Boaz Trading PLC aims to establish a family restaurant chain in Addis Ababa, combining Ethiopian culinary traditions with international dishes. Targeting Ethiopia’s growing middle class and leveraging Addis Ababa’s urbanization, the chain addresses a gap in affordable, high-quality family dining. With a focus on cultural authenticity, strategic pricing, and operational efficiency, the project offers investors a high-return entry into Ethiopia’s thriving food sector.

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### Mission & Vision

Mission: To deliver memorable dining experiences rooted in Ethiopian culture, fostering family connections through quality, affordability, and inclusivity.

Vision: Become Ethiopia’s most trusted family restaurant brand, expanding to 10 locations by 2030.

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### Company Description

Boaz Trading PLC, headquartered in Addis Ababa, is launching "Taste of Unity," a family restaurant chain offering:

- Local Cuisine: Injera platters, doro wat, tibs.

- International Favorites: Burgers, pasta, salads.

- Kid-Friendly Menus: Balanced meals with cultural twists.

- Cultural Ambiance: Traditional decor with modern comfort.

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### Market Analysis

Key Insights:

- Population: Addis Ababa: 5+ million | GDP Growth: 6.3% (2023).

- Urbanization: 25% annual growth in dining-out expenditure.

- Purchasing Power: Middle-class households spend 35% of income on food.

Market Gap: Limited mid-range family restaurants offering hybrid menus.

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### Competitive Analysis

Direct Competitors:

- Traditional eateries (low price, limited ambiance).

- International chains (higher price, less cultural appeal).

SWOT Analysis:

- Strengths: Cultural authenticity, strategic pricing.

- Weaknesses: New market entry, supply chain risks.

- Opportunities: Tourism growth, untapped suburbs.

- Threats: Currency volatility, rising competition.

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### Target Market & Segmentation

- Primary: Middle-class families (monthly income 15,000–40,000 ETB).

- Secondary: Expatriates, tourists, corporate groups.

- Segmentation: Urban families, millennials, and Gen Z seeking experiential dining.

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### Product/Service Line

- Signature Dishes: Fusion platters (e.g., “Injera Tacos”).

- Services: Catering, cultural event hosting, meal subscriptions.

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### Pricing Strategy

- Average Meal: 200–350 ETB (≈$3.57–$6.25 USD).

- Kids’ Meals: 100–150 ETB.

- Premium Dishes: 400–500 ETB (targeting expats/tourists).

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### Marketing & Sales Strategy

- Digital Campaigns: Social media (Facebook, Telegram), influencer partnerships.

- Community Engagement: Cultural festivals, school collaborations.

- Sales Channels: Dine-in, takeaway, delivery via partnerships (e.g., Deliver Addis).

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### Financial Projections (ETB)

Year 1:

- Revenue: 14,000,000 ETB

- Expenses: 10,500,000 ETB

- Net Profit: 3,500,000 ETB

Year 3:

- Revenue: 45,000,000 ETB (3 locations)

- ROI: 26.4% (CAGR).

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### Funding Request

- Total Requirement: 28,000,000 ETB.

- Equity Offering: 70% (19,600,000 ETB).

- Debt Financing: 30% (8,400,000 ETB).

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### Risk Mitigation

- Currency Risk: Local sourcing (85% ingredients from Ethiopian farms).

- Supply Chain: Multi-supplier contracts for key items.

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### Sustainability & Social Responsibility

- Local Sourcing: Partner with 20+ smallholder farms.

- Zero Waste: Compost organic waste; donate surplus to NGOs.

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### Implementation Timeline

1. Months 1–3: Site acquisition, staff hiring.

2. Months 4–6: Kitchen setup, menu testing.

3. Month 7: Grand opening with media campaign.

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### Exit Strategy

- Acquisition: Target international food chains entering Ethiopia.

- Franchising: License model after Year 5.

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### Appendix

- Detailed financial models.

- Supplier MOUs.

- Menu samples and floor plans.

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Investor Appeal: High-growth sector, cultural differentiation, and scalable model in Africa’s diplomatic hub. Returns anchored in Ethiopia’s demographic boom and urbanization.

*"Taste of Unity: Where Every Bite Tells a Story."* 🌍🍴

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Sustainability & Social Responsibility

- Local Sourcing: Partner with 20+ smallholder farms.

- Zero Waste: Compost organic waste; donate surplus to NGOs.

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Discussion

**Expanded Sustainability & Social Responsibility: Taste of Unity Family Restaurant Chain**

### **1. Local Sourcing: Empowering Communities & Reducing Footprints**

**Partnerships with Smallholder Farms**:

- **Network**: Collaborate with 20+ smallholder farms across Ethiopia, including *Bahir Dar Teff Collective*, *Oromia Coffee Farmers Cooperative*, and *Awash Valley Vegetable Growers*.

- **Selection Criteria**: Prioritize farms practicing organic methods, fair labor, and biodiversity conservation.

- **Impact**:

- **Economic Empowerment**: Guaranteed fair prices (15% above market rates) and long-term contracts, boosting farmer incomes by 30%.

- **Carbon Reduction**: 85% local sourcing slashes transportation emissions by 40% compared to imported ingredients.

- **Quality Assurance**: Weekly farm audits ensure adherence to food safety and sustainability standards.

**Training & Development**:

- **Agroecology Workshops**: Partner with *Farm Africa* to train farmers in drought-resistant crops and soil health.

- **Women-Led Cooperatives**: 40% of partner farms are female-owned, supported by microloans and equipment-sharing programs.

**Metrics**:

- 90% of produce sourced within 200 km of Addis Ababa.

- 500+ farming families impacted annually.

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### **2. Zero Waste: Closing the Loop**

**Composting Organic Waste**:

- **On-Site Composting**: Install aerobic digesters at each location to process 500 kg/month of food scraps into nutrient-rich compost.

- **Community Gardens**: Donate compost to urban farms like *Sheger Urban Greens*, which supply fresh herbs back to the restaurant.

- **Impact**: Divert 12 tons/year of waste from landfills, reducing methane emissions by 25%.

**Surplus Food Donations**:

- **Partnerships**: Collaborate with *Addis Food Bank* and *Loving Heart NGO* to distribute unsold meals to homeless shelters and schools.

- **Metrics**: Donate 200+ meals/month, equivalent to 2.4 tons/year of food rescued.

**Waste Reduction Initiatives**:

- **Circular Packaging**: Use biodegradable containers made from recycled coffee husks (partner: *Ecopack Ethiopia*).

- **Reusable Systems**: Offer discounts for customers using branded tiffin containers or cloth napkins.

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### **3. Broader Sustainability Initiatives**

**Energy & Water Efficiency**:

- **Solar Power**: Install rooftop solar panels at flagship locations to cover 30% of energy needs.

- **Rainwater Harvesting**: Collect and filter rainwater for irrigation and kitchen use, reducing municipal water consumption by 20%.

**Employee Welfare**:

- **Living Wages**: Pay staff 25% above Ethiopia’s minimum wage (1,800 ETB/month).

- **Skill Development**: Certify 50+ employees/year in sustainable hospitality via *Ethiopian Technical and Vocational Training Institute (TVET)*.

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### **4. Alignment with Global Goals**

- **SDG 2 (Zero Hunger)**: Meal donations and farm partnerships combat food insecurity.

- **SDG 12 (Responsible Consumption)**: Zero waste practices and circular economy models.

- **SDG 13 (Climate Action)**: Carbon footprint reduction through local sourcing and composting.

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### **5. Challenges & Solutions**

- **Farm Coordination**: Use mobile apps to streamline orders and payments with rural farmers.

- **Consumer Education**: Display sustainability metrics on menus (e.g., “This meal saved 2 kg of CO2”).

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### **6. Future Goals (2025–2030)**

- **Expand Farm Network**: Partner with 50+ smallholders, including pastoralist communities in Afar.

- **Zero Waste Certification**: Achieve TRUE Certification for all locations.

- **Green Energy**: Transition to 100% solar power and biogas from compost.

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**Conclusion**:

*Taste of Unity*’s sustainability strategy is woven into its DNA, transforming every meal into an act of environmental stewardship and social equity. By nurturing local farms, pioneering zero waste, and uplifting communities, the chain not only serves food—it cultivates a healthier, more equitable Ethiopia.

*“From farm to table to future, we’re serving sustainability.”* 🌱🌍🍴