He gives away for free his corporate strategy. Sponsors a BTC conference for business to anyone who wishes to come. Appears on podcasts and media extolling the virtues of bitcoin. He has a large stack in his own name. He helps promote plebs with sound signal with his voice.

He wants bitcoin to proceed with slow, cautious, considered “improvements”. He wants everyone who joins the bitcoin network from individual to company to state to country to adopt it and realign their economic actions towards collaboration versus conflict.

Sounds like a good framework to me.