Some lessons I have learned about logo design over the years:

1. Logos are cool, and they are fun to design, but people care a bit too much about them. Especially when they change.

2. What makes a logo *good* has more to do with fittingness than pure design. It must be designed well, but does it fit the company/org/project personality and industry? Is it memorable?

3. A well designed logo and sharp visual identity does not make up for bad customer service or a low quality product.

4. A logo is not a brand. It is the beginning of a conversation, and a punctuation at the end.

5. Logos don’t have intrinsic meaning, they have imbued meaning.

6. Often a client thinks they need a new logo when they really don’t.

7. Often a client thinks they need a new logo when they really just need a refresh.

8. Logos need to be simple enough to retain legibility when being scaled down for mobile, but simple doesn’t always have to mean minimalistic and modern. Many contemporary logos really lack personality and character.

9. It can be easy to assume that *simpler* logos are easier and quicker to design, when the opposite is often true.

10. A logo doesn’t always have to be flashy or clever. Sometimes the company name typeset nicely does the trick.

Curious what other designers think, disagree with, or would add from their own experiences.

#designstr #artstr #art #grownostr