Nostr

The crypto KOL model is broken.

For years, projects have been trapped in a vicious cycle:

Overpaying marketing agencies.

Relying on KOLs (Key Opinion Leaders) with questionable impact.

Watching ROI evaporate.

But @_kaitoai has a solution. Let’s dive in. 👇

🟧 The harsh truth about crypto marketing

Before their Token Generation Event (TGE), projects often:

Spend millions on visibility campaigns.

See minimal engagement.

Feel forced to pay because… what’s the alternative?

The system was broken.

🟧 Enter Kaito AI’s Yap Points and Mindshare KPI

@_kaitoai is rewriting the playbook with data-driven metrics:

Yap Points: A transparent way to measure true engagement and mindshare.

Mindshare KPI: Quantifies a KOL’s real influence, not just vanity metrics.

No more guesswork.

Projects no longer have to overpay for hollow marketing.

Instead, they can:

Reward genuine contributors who drive real engagement.

Identify KOLs who deliver measurable value.

Build sustainable, ROI-positive strategies.

@Punk9277, Founder of Kaito AI, puts it best:

"We're in the business of solving problems, and this was a major one. Clients were desperate for an alternative—so we built one."

This isn’t just a tweak; it’s a paradigm shift.

🟧 How it works

Projects integrate with Kaito’s system.

KOLs and contributors are assessed via transparent metrics.

Rewards flow to real contributors, not hype machines.

For the first time, fairness meets efficiency in crypto marketing.

🟧 Why this matters for crypto’s future

Marketing isn’t just about visibility—it’s about trust and impact.

The Yap Points model ensures:

Authentic connections between projects and communities.

Smarter allocation of marketing budgets.

A healthier crypto ecosystem.

The days of blindly overpaying for attention are over.

With @_kaitoai’s innovative tools, crypto projects can:

Focus on real engagement.

Reward those who truly deserve it.

Build lasting mindshare, not fleeting hype.

🟧 Closing thought

Crypto is evolving—and so should its marketing.

The broken KOL model is being replaced by fairness, transparency, and data-driven strategies.