BREAKING: Jeep debuts the best commercial of Super Bowl 59.

They dropped $32 million on this ad—and they’re about to get their money’s worth and then some.

Starring Harrison Ford and the American flag, the ad featured several patriotic statements, including:

“Freedom is for everybody. But it isn’t free. It’s earned.”

“There are real heroes in the world, but not the ones in the movies. Real heroes are humble, and they’re not driven by pride.”

“The most sacred thing in life isn’t the path. It’s the freedom to choose it.”