Like I said it’s not about control control so much it’s about letting people have a choice. But also there will be consequences eg if someone like Elon spouts transphobic nonsense on Twitter, advertisers who dont agree have the freedom to remove themselves from it. They aren’t doing anything other than having THEIR freedom and Elon has the freedom to spout his crap, but apparently that all ain’t right for most people who say it’s woke this woke that. But it’s okay for some to have freedom right??