found that odd too when visiting. especially as in my head japan is all about functionalism and not overdesigning things.

any idea why is it done so over there?

Reply to this note

Please Login to reply.

Discussion

Probably to achieve perfection, preserve flavor and freshness.

Someone should like… send the university of Tokyo geniuses a hint …

hmm, maybe there's also the psychological part of excitement included when initially unboxing something new, and the satisfying feeling of that.