too much easy money to be made on there for them, why would they?

key factor for most of the “influencers” that won’t fully switch and will keep cross-posting on both Twitter and Nostr, which is also fair if you’re running your account as a brand and business.

is it shallow, lacking signal and purpose? yes

does it drive huge amounts of audience and traffic, which in turns drives in lots of business and sponsorships? also yes

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I'm guilty of this as a non influencer

doing content creation on nostr is a matter of morals and principles (i can already hear businesses laughing at these factors)

nostr’s strengths currently lie in inviting over good content creators, that lack traffic due to the amount of noise elsewhere, benefiting from the first-adaptors/first-movers factor.

only argument to be made for big content creators to move here would be if they are seriously intertwined with the software/hardware part of Bitcoin and/or Nostr, such as Braiins, Blockstream, Trezor and many others