A lot of people rely on Twitter (but more so LinkedIn) for business. It’s one of the big reasons they won’t give up their audiences voluntarily. Nobody wakes up and thinks “today I’ll flush my income done the toilet by sticking it to Elon 😏 “
I just got done reading a 46 page slide show that I created in 2009 for a local business workshop where I taught local business owners the importance of joining Facebook and Twitter. It's a wild blast from the past!
If I taught a similar class today, it definitely wouldn't be the same. I don't even know if I can say that it would be similar.
My, how I've grown as a human...
https://void.cat/d/9suVPVAMnxsh59kzdTiE53.webp
Instead of this being a positive feature for businesses, being able to target the demographic that they want, this would now be an sounding alarm. I would explain how Facebook weaponizes this information and uses it against us. I would discuss the right to privacy and why it's important.
I would still stress the importance of connecting with customers, creating their voice, and building their brand as I did in other slides, but I would now focus on decentralization, censorship resistance technology, and why those two are important for businesses. I would explain what I've learned and seen happen and unfold over the past 14 years since my previous social networking class offering.
This slide would now be a Zapvertising slide.
https://void.cat/d/QaXMoKiJ7Qrcm1MqRshRvX.webp
When I find the time, I may do this as a compare and contrast. I think it would be a fun exercise.
Discussion
most local businesses here post update and connect with customers via Twitter and Facebook. they post about sales, events, menu changes, etc.