Me: But you should check out nostr, it's a crazy party right now

Them: Yeah, yeah, ok...

Them: What's the app?

Me: There is no app, is a protocol.

Them: Right, but, what app do I download?

Me: I don't ... it's like you're asking me which "app email is"

Them: Hah, yeah, that's fair

Me: [list of popular platform options]

Nostr is going to win