Most social media platforms never really focused on making their apps work on low-bandwidth connections like Facebook did, which is a huge deal for a lot of people in developing countries. Americans are just the loudest online, so it feels like we’re the main users, but a big chunk of Facebook’s audience comes from places where facebook is the only option .

And if this user count includes WhatsApp, it totally makes sense WhatsApp is still the essential #1 messaging app in Europe and tons of other countries.