well, much of this had to do with the cleanup on aisle Crypto. they didn't like the backing of "thought leadership" coming from the military industrial complex and feds, not because it wasn't correct, but because it would cost them.
they tried countering with the highest levels of expertise and found it impossible to stop the wave of backlash. at that point, it's just personal destruction: gaslighting, cutting off by "getting ahead of it", and reputational attacks.
at the time, I didn't have enough Consistency Cred but that all changed within the past year.