Investment angle dominating is frustrating. But without pumps, you wouldn't have the "came for gains, stayed for freedom".

If it takes 4 years to get from the gains mindset into the freedom mindset, and if we exponentially double the user base each 4-year cycle, then there's always gonna be 50:50 freedom:gains. But with faster rate of growth than just doubling every 4 years, the newbie gains seekers will always dominate (population wise).

The ways to change the ratio without slowing the growth would be to convert gain seekers into freedom seekers faster with education. Which I think is successfully happening.

ETF will skew off the incoming balance, but the stronger we will be few years down the road.