margins aren’t random, those companies add it to operate there business, Meaning just because the tariffs add additional costs at the beginning, doesn’t mean that importers, retailers etc need more money to operate, as there overall costs stay the same.

5$ wine has a different margin than 15$ wine and will be ordered in different quantities.

Obviously in reality every step in this chain will try to take advantage and therefore at first prices will rise by more than 2$ but after a while capitalism will optimize itself towards it (maybe 😅)