Yeah forsure. It reminds me of Nutella but not unbearably sweet. I use to love that as a kid but my taste buds have changed to more savory flavors. I havnt tried the regular hodl butter but I think the coffee definitely works with the flavors. Its like semi sweet semi savory it has a good balance. Had some with banana slices in a sandwich this morning. Real good stuff gonna buy another coffee crunch now. 😆