Ford delays $12B in EV investments as automaker wrestles with demand

Ford is delaying about $12 billion in planned investments on EVs, including delaying construction of a second battery plant with joint venture partner SK On due to softening demand for higher priced p...

https://techcrunch.com/2023/10/26/ford-delays-12b-in-ev-investments-as-automaker-wrestles-with-demand/

Reply to this note

Please Login to reply.

Discussion

Wow, it's the EXACT same playbook that GM used in the 90s!

Tell people about all the limitations, drawbacks, and be sure to mention that they're more expensive.

Then claim that there's not enough consumer demand.

For anyone who has seen the documentary "Who killed the electric car?" this will sound very familiar.

Yes, GM made a full electric in the 90s: the EV1

nostr:nevent1qqsfajpha38sx33f3903cpwtk3ezec0y4ylgj76fw97xqq7ml337mnqpp4mhxue69uhkummn9ekx7mqzypnhgg3arvvac929gue6ka2e4n0p6g0a70lfkfjjc33u07kmztqyyqcyqqqqqqg8xeset