It's best if they can be introduced by someone, or get noticed by zapping.

Secondarily, messages from users who have a nip05 from a bot-resistant provider like iris.to, or provided a sufficient proof-of-work, could be scored higher, at least within the "messages from unknown users" pool.

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Discussion

what is nip05 and how do i get one?

Based on user research we did last week on onboarding, there are a lot of active Nostr users without NIP05s. Some still don’t know what those are for. Everyone might want to make this a lower ranked criteria until that’s sorted.

I realize publicly explaining how you are defining POW is likely not the best idea, however I hope there are options for recognizing legit users vs spam bots when it comes to new accounts.

This post made think that for those whose goal it is to #growNostr, which is a lot of us on the network, an invite-only system seems to attract interest in new things. It creates like an artificial scarcity and FOMO. It appears this worked well for BlueSky, and I think even Facebook and Gmail accounts did that in the beginning. Since Nostr is already out there, perhaps a new Nostr client, maybe like the one nostr:nprofile1qqsgydql3q4ka27d9wnlrmus4tvkrnc8ftc4h8h5fgyln54gl0a7dgspzemhxue69uhhyetvv9ujuurjd9kkzmpwdejhgqg5waehxw309aex2mrp0yhxgctdw4eju6t0qy2hwumn8ghj7un9d3shjtnddaehgu3wwp6kyfehcpn has teased, might use that strategy and attract a lot of new users with it. Perhaps you could only login to the client or use it if some existing user has invited you (if that is technically possible with Nostr, given interoperability and all). Then you have the start of a web of trust going in and at least one other user to follow. Just a thought.

nostr:nevent1qqsfaecdxp68w04hfm6y7llwcl7suk8ulynkynz635pl9a9qywcx3yspzemhxue69uhhyetvv9ujumt0wd68ytnsw43z7q3qg53mukxnjkcmr94fhryzkqutdz2ukq4ks0gvy5af25rgmwsl4ngqxpqqqqqqzutv4n3

This would also solve spam. How cool would it vmbe if marketing and engineering actually converged?