I will be a righteous supporter of the first company that runs ads where the wife is the colloquial idiot and the husband needs to step in.
Every single ad I have seen for probably the last 15 years minimum always makes the dad, boyfriend, or husband look like the retard and the female steps in and corrects him or the mistake he made.
Most people don't see it or don't care, but if we all are pointing out the intentional subtle ways people are being programmed, this is it.
Observe them yourself this Christmas season and see if you notice it too.