Consumers gravitate toward brands that feel AUTHENTIC: Brands willing to take creative risks in order to be true to their mission, even if they occasionally stumble, socially or fiscally.

Consumers want to buy into WHY you're selling, not just WHAT you sell.

This is why genuine founder stories are such a compelling marketing tool.

And this is one reason why the Nostr ‘digital farmer’s market’ is such a great spring board for indie growth: An anti-fiat founder story is baked in.

And taking the tougher PR route by choice shows commitment to the mission over profits. 👏